"Massage the product throughout the hair and leave on for one to five minutes depending on the level of brassiness." "Massage the shampoo in your hands until it suds up, and then apply it to wet hair," he says. First, determine how much toning your blonde hair needs and go from there. He explains that the shampoo can be used as a regular shampoo, or it can be left on for longer if you want a stronger toner effect. "How often you use it depends on the level of toning needed and health of your hair," says Mondo. Is it OK to use purple shampoo every day? "When the natural yellow in blonde hair is covered by the violet pigment, it gives you a more neutral, or even ash tone, as a result," Mondo says.Īnd fun fact: Purple shampoo works on a variety of light colors, including classic blonde, as well as balayaged and highlighted hair, and even gray, silver, and white shades, says Mondo. He explains that this works because purple is the opposite of yellow on the color wheel, essentially causing the pigment to cancel out the unwanted tones. "Purple shampoo is designed with violet pigments that latch onto the surface of your hair to help minimize the appearance of yellow or brassy tones on hair," says Mondo. What is purple shampoo and what does it do? Morgan works with celebrity clientele such as Naomi Campbell, LionBabe, Precious Lee, and more. Ro Morgan is a New York-based hairstylist who specializes in natural hair, wigs, and hair extensions.Oh, and you probably know him from his viral reaction videos to at-home haircuts and dye jobs, considering he has millions of YouTube, Instagram, and TikTok followers (uh, 31+ million to be exact). Brad Mondo is a New York-based hairstylist and the founder and Creative Director of XMONDO haircare products.
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